Avoiding Greenwashing

How to build impactful, sustainable strategies through product experiences

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Oct 08, 2024

3 Key Trends for the 2024 Holiday Shopping Season

This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.

The 2024 holiday shopping season is fast approaching, and retailers are bracing for a season of change. 

This year, consumers are bringing a blend of digital-savviness and traditional shopping values to the table, as they juggle mobile apps, in-store visits, and sustainability concerns, all while keeping a close eye on their wallets.

As an early gift to you, we ran a recent survey to glean more information about how consumers plan to shop during this year’s upcoming holiday season, and have compiled our findings in a handy-dandy infographic, available to download now. 

Key Insights from our 2024 Holiday Shopping Season Consumer Survey:

  1. Hybrid shopping is taking over, as 93% of shoppers plan to mix both digital and physical channels this holiday season.
  2. Economic challenges are making shoppers tighten their belts, with 80% of consumers planning to spend the same or less than they did last year.
  3. Consumers, especially millennials, are putting their money where their values are, as 59% of millennials are willing to pay more for sustainably produced products.

Ready to dive deeper? Download our infographic to discover actionable strategies and stay ahead this holiday season!

Want to read the results?

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Jan 07, 2025

Avoiding Greenwashing: How to Build Impactful, Sustainable Strategies Through Product Experiences

Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.

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Nov 25, 2024

Salesforce Industry Insider: Manufacturing

Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.

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Nov 01, 2024

2024 Forrester Report: The Circular Economy & Sustainable Manufacturing

In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.

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