Unlock 2025

Join us to explore how AI-driven commerce can elevate your business

Learn More
Akeneo-Logo Akeneo-Logo
Whitepapers

Sep 15, 2022

PXM Is The Key To Delivering Best-In-Class CX

Product experience (PX) encompasses a customer’s entire journey with a product and is fundamental to delivering quality customer experience (CX).

Type

B2B
B2B2C
B2C

Challenge

eCommerce
Optimized Catalog Management
Product Experience Management

Product experience (PX) encompasses a customer’s entire journey with a product and is fundamental to delivering quality customer experience (CX). Product experience management (PXM) applies best-in-class product information management (PIM) tools and practices to an elevated organizational focus on PX. Prioritizing quality product data and effective PXM drives better CX and allows organizations to deepen their customer relationships, make decisions based on quality data, take better advantage of growth opportunities, and increase their market speed.

Want to read the results?

In April 2022, Akeneo commissioned Forrester Consulting to understand how product data and product content tools and processes impact engaging and contextualized customer experiences. The study highlights PX, a subset of customer experience focused on the experiences related to discovering, purchasing, and using products. To explore this topic, Forrester conducted an online survey with 452 global product strategy decision-makers. We found that organizations are struggling to create and harness quality product data that they can use to inform customer experience development and achieve business goals. Though appropriate tools, people, and strategies may be in place, organizations have yet to tap into the right functionality and combination of resources to make their PXM most effective. Mature leaders demonstrate that developing a robust PXM strategy leads to achieving overarching strategic goals that stimulate both product and customer experience goals.

Want to hear more? Check out the on-demand webinar, PXM Maturity for World Class Customer Experiences, with a guest speaker from industry analyst Forrester, to hear the results of the research study.

Get the Study

"*" indicates required fields

More from us*
This field is hidden when viewing the form

Continue Reading...

Mar 27, 2025

Akeneo’s 2024 Impact Report: A Commitment to Sustainability and Growth

Read the whitepaper

Mar 21, 2025

Forrester’s 2025 Environmental Sustainability Predictions

When implemented properly, sustainability initiatives can be a powerful strategy for business growth, cost reduction, and long-term resilience. From...

Read the whitepaper

Jan 07, 2025

Avoiding Greenwashing: How to Build Impactful, Sustainable Strategies Through Product Experiences

Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into...

Read the whitepaper

Join the Akeneo community!

Sign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.