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Whitepapers

Apr 07, 2025

The Next Chapter of Commerce

Discover how AI is transforming shopping, search, and product experiences, and why clean, structured data is the key to staying competitive in the next era of commerce.

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Artificial Intelligence (AI) used to feel like it was in the same realm as flying cars and self-tying shoelaces – but no more.

AI is here, and is already transforming the way we search, shop, and engage with brands. From intent-based search and real-time personalization to virtual shopping assistants and autonomous buying agents, AI is redefining every touchpoint of the customer journey. 

But here’s the truth: AI is only as effective as the data behind it. That means brands looking to harness its full potential need to prioritize one thing above all – clean, structured, and consistent product information.

In our eBook, you’ll discover how forward-thinking companies are using AI to create smarter, more seamless shopping experiences – and how you can do the same. Explore the limitations of traditional SEO, the rise of intent-based search, and the real-world impact of AI on customer satisfaction and revenue growth. 

You’ll also learn why clean product data is the foundation of any successful AI strategy and walk away with a five-step plan to ensure your data is AI-ready. Whether you’re a digital commerce leader, product information specialist, or eCommerce marketer, this guide offers clear, actionable insights to help you future-proof your commerce strategy.

As Akeneo CEO Romain Fouache puts it, “The brands that will thrive in this new era aren’t the ones trying to replace human expertise with AI, but the ones using AI to enhance product discovery, personalize interactions, and build deeper, more meaningful customer relationships.”

If you’re ready to turn product data into a competitive advantage and unlock the true power of AI, download The Next Chapter of Commerce today and take the next step toward smarter, more customer-centric commerce.

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