Learn how changing B2C and B2B buying behaviour can be used to your advantage to unlock growth at scale.
Challenge
Everyone has noticed the changes in customer demands that 2020 has brought, with online shopping becoming a must-have for businesses. The food & drink industry is no different. On the contrary, online grocery shopping has seen one of the biggest growth spikes with a 54% increase in the US in 2020. It is also subject to more rigorous demands in the area of product information where allergens is a clear example of the importance of accuracy.
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